
Sonja Piontek
Sonja Piontek




You're not here to be "okay." You're here to make an impact. To finally reach your full potential. And to play at a new level - both personally and professionally. To do that, you don't need self-optimization, you need clarity. A razor-sharp strategy. And an environment that doesn't hold you back - but lets you grow.



From the outside, your life may seem perfect. And yet you feel that there is more. More depth, more freedom, more you.
This "extra" is not a luxury - it's your next level. If you dare.

I love big dreams - as long as they are realized. My focus is on consistent implementation, lasting ROI, and measurable results. No sugarcoating. No waiting. Clear. Consistent. Effective.



The question is not whether your environment influences you, but how. Hardly anything else has a greater impact on your life and your success. If you really want to aim higher, you have to let go of what is holding you back. Take responsibility. Make decisions. For yourself. For your future.

I have had two turning points in my career. One was meeting my first mentor, the second was meeting Sonja.
Never before have I seen such excellence. Sonja has a rare gift: the combination of vision combined with excellence.

Not a week goes by without me thinking of Sonja and feeling grateful for what she has done for me.
Sonja gave me wings and taught me to fly again.

Sonja is a powerhouse of inspiration. On stage and behind the scenes.

Thanks to Sonja, I found my strength again. I wasn't even aware how long I had lost it.


"Power woman with heart and mind" BUNTE
Sonja Piontek transforms. She not only inspires - she motivates people to take action. With radically clear thought-provoking ideas, uncompromising implementation power, and infectious energy, she breaks down barriers and sparks the courage to achieve great things.
Coming from a modest background, she has achieved everything on her own. Significant losses and challenges have shaped her life, made her strong, and taught her valuable lessons.
As an award-winning entrepreneur and SPIEGEL bestselling author, expedition leader, and sought-after keynote speaker, she stands for extraordinary success - on stage, in business, and in life.
The Kitzbühel resident by choice has already lived in six countries and was marketing director for BMW Asia.
Today, as a high-impact executive coach, she guides entrepreneurs with 6- to 8-figure incomes, top-level executives, and world-class athletes to maximum success.
With appearances in 49 countries and tens of thousands of inspired people worldwide, Sonja knows exactly what it takes to make a real impact. She is clear, demanding, and uncompromising in her mission:
Transformation that lasts.
Success that sets standards.
Because ordinary won't change the world!

I come from a modest background. Not the kind you talk about in interviews later on to add a dramatic touch to your own rise to success—but the kind that really hurts. The kind that constricts your throat. And leaves you with childhood fears. But besides financial hardship, there was something else missing—perhaps even more important: I was a child with extraordinary potential. But no one saw it. Let alone encouraged it. I received a lot of love and even more praise. But never any targeted encouragement. Never any motivation. Never any indication of a bigger world. Not out of indifference. But because no one could. It was only much later that I realized how much I had longed for it.
And that is precisely what gave rise to my greatest superpower. Because my own potential was neither seen nor nurtured, I now often see the potential in others long before they recognize it themselves. I see what is possible. I sense what is holding them back. And I help people to recognize themselves—and to shape a life that truly matches their potential. My work is not a method. It is connection. Clarity. Empowerment. Today, I do for others what I so desperately wished for myself. And that is precisely my why.
Click here to read perhaps the most honest, profound, and touching article ever published about me...


I work with extraordinary people - even if they rarely see themselves that way. Because what they achieve is completely normal for them. Because they are so used to doing great things that they have forgotten how special that is. Because they do what others consider impossible - and still take it for granted. From the outside, they are successful. Charismatic. Often even admired. And yet something gnaws at them deep inside; they feel "fulfilled yet unfulfilled" and want to finally do something just for themselves. What do all my clients have in common? They are willing to take a radically honest look at themselves. To no longer hide behind roles, performance, or expectations. To take responsibility - for their thoughts, their actions, their lives, their legacy. I don't work with everyone. I work with those who are ready to truly grow. Those who are not looking for superficial motivation, but for genuine transformation. Those who don't want to be perfect - but real.


The Namib is calling—are you ready?
Forget about everyday life, distractions, routines, stress, and your thousand tasks. This is your chance to do something just for yourself.
Imagine standing on a golden dune, the endless sea of sand stretching out before you. The silence is absolute. The horizon is endless. No noise, no to-do lists—just you, the desert, and a hand-picked group of extraordinary women.
120 km on foot through the oldest desert in the world. A challenge that will push you to your limits -and far beyond. With every step, you will become clearer, stronger, freer.
This is not a vacation. It is a transformation.
Many apply, but only a few have the chance to be part of this expedition. Are you in?



This expedition is a unique combination of in-depth coaching and an unforgettable adventure trip to one of the most fascinating countries in the world.
Are you enthusiastic about Mongolia?
Is it time to finally do something just for yourself?
Do you feel somehow 'fulfilled yet unfulfilled?
Can you imagine how impressive it is to hold an eagle on your arm?
If you can answer YES to at least three of these questions, this trip is just right for you!





This is not an adventure. It's a decision.
120 kilometers across the world’s oldest desert – the Namib. On foot. No signal. No distractions. Just you, the vastness of the desert, silence in its purest form, the endless sea of sand, the sun – and the strength within.
This is not about hiking dunes. This is about walking through fire – and emerging forged.
The DESERT MEN CHALLENGE is designed for exceptional men from around the world: entrepreneurs, founders, decision-makers, high-level performers who are ready to face what comes after success.
What remains when you remove comfort, distraction, and noise?
Who are you when no one is watching?
What happens when you step beyond the limits you thought defined you?
You will be challenged.
You will be confronted.
You will be changed.
Be aware: this isn't therapy. It's the truth within.






Sonja's touching keynote at our global CSO conference was a huge success.
She was rated 'best speaker' of the three-day event.
Sonja is absolutely inspirational. But she is also grounded in reality.
The solutions, the inspirations just want me to do better at what I do."
"Sonja is an extremely nice person... It happens rarely that you meet someone and immediately think "wow she's incredibly nice" but it sure happened with Sonja."
Sonja has helped us tremendously in an important transformation process.
I can highly recommend her as a keynote speaker.

©2026 by Sonja Piontek, Kitzbühel / Singapore
©2026 by Sonja Piontek
Kitzbühel / Singapore